sweat equity:
from ball boy to builder
I’ll take you inside the systems behind pro sports — from locker rooms to control rooms — through the eyes of someone who learned how they actually work, and what they quietly demand from the people inside them.
At fifteen, I wasn’t in the stands at Madison Square Garden — I was under the basket, working as a ball boy for the New York Knicks.
That one night turned into nearly two decades inside professional sports, followed by a career building and running systems in live event production and media.
This book isn’t about the spotlight. It’s about how things actually work beneath it.